Ginger Root
Cameron Lew is the face behind Ginger Root, a musical project that combines LoFi production and sophisticated compositions to create music that is described best by the term Cameron coined himself aggressive-elevator-soul.
The Ginger Root discography is an incredible tapestry of today's indie-pop, classic soul, and funk, woven together to create a fascinating musical landscape.
First, everything is catchy. Every song has a bass line and drum groove that will get you hooked.
Next, synths and vocals expertly fill in the gaps.
Finally Cameron drenches the songs in glorious ear-candy. Every song is an toe tapping, head bobbing, masterpiece.
The composition is amazing, but I think the production is where Ginger Root really sets itself apart as special project. It's definitely stylized, so if you don't like your songs coated in a healthy serving of warm muted fuzz then this may not be the music for you, but damn I like it.
It feels like every song is bathed in velvet.
On stage Cameron will use an old telephone as a mic, and you can hear that crackly tone all over his work. He seems obsessed with vintage textures, which gives his songs the warmth of tv static, and a slight softening around the edges that's reminiscent of early digital video.
But Cameron doesn't stop there. If he did he'd be a great musician, but Cameron takes it a step further with his stories.
His EPs and albums aren't just musical works, they're narratives told expertly through both audio and visual mediums.
Just look at his latest work, a series of singles and videos that tell the story of his fictional firing and creative revival. It's a trippy, complex, and funny story, all wrapped together with some amazing music.
Honestly, I think Ginger Root may be one of my favorite artists at the moment. He simultaneously has me excited for the next single AND the next episode in his storyline.
How many creators can say that?
